Roofing Progression B-Roll – Historic Khoury Building, San Diego
Captured as part of an aerial shoot documenting roofing work for a prominent commercial and residential roofing firm, this B-roll footage features progress on the historic Khoury Building in downtown San Diego — a structure known for its architectural significance and preservation value.
While the client received a full suite of deliverables, this short-form creative reel was a personal behind-the-scenes moment I shared on my personal socials — blending lighthearted style with a deeper look at my work environment.
Filming on a historic site requires a higher level of care, precision, and respect for the space — and being trusted with that responsibility reflects my professional standards, safety training, and ability to operate in unique or sensitive environments.
Social Media Strategy, Content Creation & Campaign Management
With a sharp eye for trend forecasting and a deep understanding of platform algorithms, I specialize in crafting compelling social media content that not only captures attention — it converts. From viral Reels and trending TikToks to full-scale multi-platform campaigns, I create original, engaging content that aligns with brand voice and audience behavior.
My work spans the full content lifecycle:
• Strategic campaign planning
• Platform-specific content creation
• Trend-aligned Reels with original edits
• Influencer vetting and partnerships
• Comment management and community growth
• Cross-platform graphics and visuals
• Data-driven analytics and performance tracking
• Paid ad strategy and execution
• Strategic campaign planning
• Platform-specific content creation
• Trend-aligned Reels with original edits
• Influencer vetting and partnerships
• Comment management and community growth
• Cross-platform graphics and visuals
• Data-driven analytics and performance tracking
• Paid ad strategy and execution
Whether it's responding to real-time trends, designing custom graphics, or mapping out detailed posting schedules built around core business values — I know how to turn creativity into measurable results.