Roofing Progression B-Roll – Historic Khoury Building, San Diego
Captured as part of an aerial shoot documenting roofing work for a prominent commercial and residential roofing firm, this B-roll footage features progress on the historic Khoury Building in downtown San Diego — a structure known for its architectural significance and preservation value.
While the client received a full suite of deliverables, this short-form creative reel was a personal behind-the-scenes moment I shared on my personal socials — blending lighthearted style with a deeper look at my work environment.
Filming on a historic site requires a higher level of care, precision, and respect for the space — and being trusted with that responsibility reflects my professional standards, safety training, and ability to operate in unique or sensitive environments.
This post is featured in my social media and digital content portfolio as an example of how even technical projects can inspire engaging, human-centered content.
Short-Form Video: Motorcycle Open House Event Highlights
This short-form reel was designed to promote a motorcycle open house event, edited specifically for cross-platform compatibility—optimized for YouTube Shorts, Instagram Reels, TikTok, and Facebook. It captures fast-paced highlights from the event, delivering energy, engagement, and on-brand visuals in under a minute.
This piece demonstrates my ability to edit for multiple social channels, tailor pacing and style to the audience, and create cohesive short-form content that aligns with a client’s event marketing goals.
Roof-Ready Campaign – Instagram Post: Roofing Prep for Solar Installation
Created as part of a broader solar campaign, this Instagram post focused on educating clients about the importance of having a roof inspection or replacement prior to installing solar panels. Designed with strong brand visuals, clear messaging, and platform-optimized formatting, this post supported the client’s dual service offering—roofing and solar—while reinforcing their authority and reliability in both.
This project highlights my ability to design cohesive messaging across service lines while maintaining visual consistency and driving campaign objectives through social media content.
Trending Workflow Reel – Short-Form Social Content
This short-form reel follows a trending video format commonly seen across Instagram and TikTok, featuring dynamic angle changes and fast-paced editing. It highlights a digital workflow using a combination of wide shots, over-the-shoulder views, and close-ups, designed to feel immersive and relatable.
Created to showcase proficiency in editing, trend adaptation, and visual storytelling, this reel demonstrates the ability to turn everyday work moments into engaging, platform-native content that performs well on social media, utilizing B Roll trends.
Solar Energy – Instagram Campaign Post: Residential & Commercial Tax Credit Promo
A fully branded, 1080x1080 Instagram post created to support a roofing and solar company’s campaign during the push for residential and commercial solar tax credits. I designed this using motion background, photo layering, brand elements, and strategic messaging to drive awareness around time-sensitive benefits.
This campaign piece reflects my ability to produce clear, impactful content tailored to specific goals, platform specs, and brand identity—delivering polished, professional visuals ready for direct deployment across social platforms.
Website Hero Video – Custom Aerial Footage & Editing
This high-impact homepage hero video was created as part of a full website design package for a client seeking a polished, professional online presence. Rather than relying on stock footage or user-provided content, I captured original aerial video tailored specifically to the client’s brand and location.
The final video showcases advanced editing, smooth transitions, and a cinematic aesthetic — all formatted for responsive web display. It sets the tone for the client’s site with premium, custom visuals that reflect both their professionalism and mine.
This is an example of how custom content creation can elevate a brand’s first impression far beyond what templated or generic visuals offer.
Social Media Strategy, Content Creation & Campaign Management
With a sharp eye for trend forecasting and a deep understanding of platform algorithms, I specialize in crafting compelling social media content that not only captures attention — it converts. From viral Reels and trending TikToks to full-scale multi-platform campaigns, I create original, engaging content that aligns with brand voice and audience behavior.
My work spans the full content lifecycle:
• Strategic campaign planning
• Platform-specific content creation
• Trend-aligned Reels with original edits
• Influencer vetting and partnerships
• Comment management and community growth
• Cross-platform graphics and visuals
• Data-driven analytics and performance tracking
• Paid ad strategy and execution
• Strategic campaign planning
• Platform-specific content creation
• Trend-aligned Reels with original edits
• Influencer vetting and partnerships
• Comment management and community growth
• Cross-platform graphics and visuals
• Data-driven analytics and performance tracking
• Paid ad strategy and execution
Whether it's responding to real-time trends, designing custom graphics, or mapping out detailed posting schedules built around core business values — I know how to turn creativity into measurable results.